Recently Published Papers
Original Research Article
A Study Assessing the Brand Loyalty Creation by Promotion Mix for KOTON Brand
Dr. Swapnil Singh, Dr. Uma Shankar Singh
DOI : 10.36344/ccijemms.2021.v03i03.002 | Cross Current Int J Econ Manag Media Stud; 2021; 3(3): 19-28
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Today, the competitive markets are full of similar products and goods which sometimes do not have any physical differences also. Therefore, there is a need for the companies to develop a specific feature which makes their brand distinguishable from the commonly available products in the same category. Research problem observed was to have the conceptual verification for promotion mix impact on creation of brand loyalty in the specific case of KOTON brand. The research has adopted the quantitative research method where the design of research is descriptive. Simple random sampling technique of probability sampling is applied for choosing respondents with sample size of 216 respondents. A survey instrument has been adopted to collect the data which comprises of two sections; the first section is of demographic information (Gender, Age, Marital Status, Level of Education and Family Income). The second section is related to Sales Promotion activities (Advertising: Item 1 - Item 4; Sales Promotion: Item 5 - Item 8; Public Relation: Item 9 - Item 12, and Personal Selling: Item 13 – Item 16) and Brand Loyalty consisting of Item 17 - Item 21. The scope of the study is well defined where conceptual scope is promotion mix and brand loyalty, industrial scope chosen is KOTON brand, and the geographic scope is taken as the Kurdistan region for the present study. Data analysis performed using SPSS 24 for statistical tests includes Percentage, Frequency, One sample T-test, Correlation and Regression. Research problem got the solution fulfilling research objectives formulated as the Brand Loyalty of consumers towards KOTON brand. Promotion Mix has shown the highest effect (B) on Brand Loyalty with .472, and the correlation is (Beta) .275. The four variables tested with respect to Brand Loyalty and they justified that Personal Selling has the highest B value (.451) and Beta .315. Public Relation is the second important variable followed by Advertising with a comparatively lower B....
Conflict during COVID-19 Pandemic in Thailand: Causes and Recommendations for Conflict Resolution
Chaiyaset Promsri, Suchira Chaigusin, Thanatas Tupmongkol
DOI : 10.36344/ccijhss.2021.v07i05.001 | Cross Current Int J Peer Reviewed J Human Soc Sci | 2021 | 7(5) | 100-103 |
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The purpose of this article is to identify causes of conflict during COVID-19 pandemic in Thailand and provide some recommendations for conflict resolution. Thai government’s policy measures originate the root causes of conflict during COVID-19 including interdependence, perceived incompatible goals, perceived scarce resources, interference. To decrease conflict escalation, recommendations for conflict resolution are discussed in three levels: government, organization, and individual. This article can be used as a foundation for research development in this area.
Original Research Article
Study of the Causes of Death of Mango Stands in Some Fadama Lands of Sokoto Metropolis, Nigeria
Nasiru A. M., Idris M.
DOI : 10.36344/ccijavs.2021.v03i03.001 | Cross Current Int J Agri Vet Sci; 2021, 3(2): 15-21
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Study on the Etiology of mango (Mangifera indica) tree mortality was conducted in some Fadama (Lowland) Areas of Sokoto metropolis, with the aim of determining; early visible symptoms associated with the diseases that lead to the death of mango trees and identify the pathogens responsible for the diseases. Mango owners were selected from four different locations; besides Kwalkwalawa, Tori farm, Western Bye pass and Tashar Illela Bridge. Random sampling was used to identify 50 respondents who were interviewed using a semi structured questionnaire. The data was analyzed using descriptive statistics. Farmers knowledge and perception on most frequent early visible symptom that often leads to the death of mango trees were determined, the result showed significant variation on farmers perception on the possible cause of mango tree mortality as there were various factors such as insect, pathogens and abiotic stress. Based on the information obtained, samples were collected using purposive sampling procedure and the pathogen was isolated and identified as Fusarium solanii. It was concluded that farmer’s choice to take certain management practices such as pruning and irrigation on the farms not solely for the management of mango trees on the farms, but primarily for the benefit of their intercrops. Also, there are about eight different symptoms associated with the diseases responsible for the sudden death of mango trees in the study site. These include; gum exudation, bark splitting, discoloration and darkening of the bark, wilting of leaves, root decay, whitish substance on and around the root surfaces and wilting of branches. The study recommends awareness creation on good orchard management practices, regular monitoring of the orchards by the farmers and establishing link with expert by the farmers for advice.
Original Research Article
Benefits of Using of IEC Materials by ASHA During Home Visits to Disseminate Newborn Care Messages in Uttar Pradesh, India
Dr. Tridibesh Tripathy, Prof. Shankar Das
DOI : 10.36344/ccijmb.2021.v03i04.001 | Cross Current Int J Med Biosci | 2021 | 3(4) | 42-45 |
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Abstract: Background: The article is about ASHAs appreciating the use of Information Education & Communication materials related to newborn care. Further, the focus is on the ways in which the ASHAs find these materials beneficial while using the materials for dissemination of newborn care messages. Objective: The objective of the current study is to explore the crucial variables of the benefits of the use of IEC materials as per the ASHAs especially on services related to newborn care. Methods: Four districts of Uttar Pradesh were selected purposively for the study and the data collection was conducted in the respective districts with the help of a pre-tested structured interview schedule with both close-ended and open-ended questions. In-depth interviews were conducted amongst the ASHAs and a total 250 respondents had participated in the study. Results: Monthly meeting platforms at the government facilities helped the ASHAs to be skillful to use the IEC materials. About 75% of ASHAs thought that the materials helped in giving the complete message. Very few ASHAs used the materials to reply to any health-related query during home visits. Less than 25% of ASHAs thought that the materials added to the credibility of the message and helped them to explain to illiterate households. Conclusion: IEC materials help them to recollect contents & give the complete message on newborn care. They could answer queries of community, felt that the materials added credibility to the message & they could address illiterate masses.
Original Research Article
Application of Generalizability Theory in Estimating Dependability of Public Examination Essay Questions in English Language in Rivers State
Ogunka, Richard Iheanyichukwu, Dr. Ijeoma M. Opara
DOI : 10.36344/ccijhss.2021.v07i04.006 | Cross Current Int J Peer Reviewed J Human Soc Sci | 2021 | 7(4) | 91-99 |
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The study investigated the application of generalizability theory in estimating dependability of public examination essay questions in English language. The design is ex-post facto and two facet fully crossed G-Study and D- Study. The population was 36,705 senior secondary students. Taro Yamane formula was applied to estimate the sample from the population using multistage sampling procedure, simple random sampling techniques and purposive sampling technique to select 420 senior secondary school students who registered for both West African examination council and National examination council in Rivers Stat. The instruments were West African Examination Council and National Examination Council essay questions papers 2018.The data obtained were analysed using Variance Component; G-Study and D-Study calculated by applying Felaye’s formula. Results showed items variance components contributed high, generalizability coefficient and index of dependability are low 2018 essay questions in English language West African examination council and Students variance components contributed high, generalizability coefficient and index of dependability relatively high in 2018 essay questions in English language conducted by National examination council. Recommendations, public examination bodies should store verified psychometric properties essay questions in English language in their item bank for sales to users, they should create community of data analyst especially with estimation of Generalizability theory. Students should be encouraged by both parents and teachers to study hard, since exit examination are for certification which is a criteria for tertiary institution admission. Test developers should be consistent with syllabus in arranging test items. Raters should be trained on rating skills to maintain rater agreement School administrators and education managers should provide conducive environment and support for conduct of examinations by public examination bodies.
